It was in 1997 that Pure Skiing came across Livigno, driving through the Swiss tunnel that leads to the resort not knowing what we would find at the end. Twenty years later we sit with a smile from ear to ear while sipping a bombardino at a snack bar thanking our lucky stars that we made that initial trip. Livigno has been the top selling ski resort for Pure for the past five years and it’s easy to see why the SA market loves this Italian gem. I’ts a duty free village with over 150 retail shops, and plenty of bars and restaurants that keep the non-skier and leisure skier happy for days. Over the December / January period the central area can resemble Plettenberg Bay with Afrikaans being the most spoken language.

We have made ourselves at home in Livigno with permanent staff that welcome our “Saffa” guests and run our entertainment programme which includes ski dooing to a mountain hut, devil karting and beers at the highest brewery in Europe.