Pure Skiing has been providing ski packages and holidays to the South African skier since 1995 making it our goal to be the leading specialist ski operator.

In 2017 we were purchased by Tourvest Destination Management, giving us further credibility and buying power to give the best possible price to the end user. Our goal has always been to share our knowledge and experience with our clients in assisting them to have the ski holiday of a lifetime.

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What Customers Say


  • Just returned from another fantastic Ski holiday to St Johann, Austria with the Pure skiing group! And I have to commend you and your team for your top class service and professionalism from start to finish! From the start Charlene was very helpful with all the different quote options to eventually booking the right resort and dates for myself, sister and mum! I am definitely hooked on skiing and love everything Pureskiing have to offer their clients!
    Kelly-Maree Lindsay
  • A belated Thank you! We had the best family holiday in Livigno in January! No worries; everything well organized for us by a great Pure Skiing team. And a very big thank you to Chad who so ably looked after all of us for the week!
    Kerry Hart
  • After all the planning and excitement, the trip passed way too quickly! Thank you for everything, it was one of the most enjoying and memorable vacations in my life. The hotels were great, there was no problem with the vouchers, mostly they never even took it. The only small problem was getting on a flight to Ushuaia, we had to go on standby, but got on the first flight out. LAN were superb! Thank you for walking the extra mile with us, I really appreciate your wonderful service.
    Amor Van Zyl
  • On behalf of the entire Executive team thank you so much for the incredible experience shared by all in Val Thorens. We would not have had as an amazing time as we did if it were not for having you there. Talk about going the extra mile! I so appreciate the time and care you put in with our team both on and off the slopes. Your incredible work ethic and thoughtfulness did not go unnoticed. I have had such incredible feedback from ALL of the passengers and without exception, they are all singing your praises. When tasked with arranging an exclusive trip for our Executive team I could not help but feel daunted and the pressure was on. The way that you assisted with the back of house administration as well as the on-site management was faultless and you helped me achieve all of the goals set out. Thank you.

Why Choose Us


ALL HOLIDAY, NO HASSLE

We at Pure Skiing want to ensure that you get the most out of your holiday, without having to worry about a thing. That’s why we take care of your travel needs from start to finish. Our dedicated team invest their time and effort in ensuring that we provide families, and all prospective holidaymakers with world-class packages and the most memorable experiences.

YOU’RE IN SAFE HANDS

Rest assured knowing that when you book your holiday through us, you’re guaranteed a risk-free, hassle-free holiday. We know that everyone is different, and so are their travel needs. Whether you’re a ski pro looking for a basic package, a family wanting a wealth of entertainment, or a corporate group after an exhilarating trip abroad, we can tailor travel packages to suit your specific needs.

THE INSIDE CONNECTION 

With our specialised focus on resorts that work for the Southern African market we have selected a strong network of global affiliates that allows us to keep our finger on the pulse in each destination that we have available. Having built these relationships over the past 22 years, we enjoy direct access and insight into every area, as well as the ability to secure the very best value-for-money packages for our  travellers.