Our History
We have been providing ski holidays to the South African skier since 1995 making it our goal to be the leading specialist ski operator.

In 2017 we were purchased by Tourvest Destination Management, giving us further credibility and buying power to give the best possible price to the end user. Our goal has always been to share our knowledge and experience with our clients in assisting them to have the ski holiday of a lifetime.

Local is Lekker

During our high season periods we have on-site South African representatives that know their respective resorts inside and out, from the most secluded mountain huts to the best beginner slopes and liveliest après ski bars we're here to ensure you don’t miss a thing. We also run weekly entertainment programmes with dinner at different  venues and fun activities like snowmobiling, tobogganing, ski bobbing and so much more.

A Permanent Office in St Johann, Austria

Headed up by Gordon Rankin, the St Johann office in Austria allows us to provide “the inside connection” for clients, allowing us to secure the very best value for money packages for our travellers. Gordon also heads up all ground handling teams in our resorts insuring the best time for our guests!

We're Flexible

We can cut or expand your package to suit your needs, whether you’re a ski pro looking for flights, transfers and accommodation, or a family wanting all the bells and whistles we're here to share our knowledge to ensure you get the most out of your holiday.

No Risks Attached
A skiing holiday is a unique experience – that can go horribly wrong if not booked with the right company. Our experience saves clients time and money, delivering a hassle – free holiday from start to finish.
Greg Taylor

Greg Taylor

GM South Africa

With a passion for travel and skiing that led to Greg spending 10 seasons in the Pureskiing Resorts as one of our resort-managers. Greg and his team will ensure that our clients holiday experience starts long before their departure date. He is passionate about service delivery and still spends time in our resorts to ensure all aspects of our services run smoothly.

Bryan Coetzee

Bryan Coetzee

Director of Sports

Bryan is the director of sports for numerous brands within Tourvest Destination Management, including SA Rugby Travel, TEAM Sports Travel, Pure Skiing and Pure Sports. With many years of experience in the sports travel industry, he has a knack for ensuring that guests expectations are met and exceeded, leaving them with great and memorable experiences.

Jenna Mackay

Jenna Mackay

Marketing Co-ordinator

Jenna heads up the marketing for four sport travel brands within Tourvest Destination Management. With a passion for design and travel, this makes for a great combination.

Kai Austin

Kai Austin

Ski Specialist

Kai started skiing the same way a lot of South African skiers do with his feet attached to ski’s bolted to the roof at Tiffendell ski resort. We then came across Kai in a completely different environment working for a destination management firm in Dubai, in order to stay cool he spent much of his time at the Dubai indoor slope it was from there his passion for ski started to grow.

Sofia Jardim

Sofia Jardim

Ski Specialist

Sofia is one of the few ski specialist in South Africa. She started in the ski industry as a lifty in Vermont USA in 2007 and ever since then the bug as never stopped biting. Her favourite ski resort is Val Thorens in France as the slopes are endless and La Folie Douce is A great way to end a perfect ski day. She has been with Pure Skiing for the last nine years and knows all our resorts inside and out having been to them several times.



We at Pure Skiing want to ensure that you get the most out of your holiday, without having to worry about a thing. That’s why we take care of your travel needs from start to finish. Our dedicated team invest their time and effort in ensuring that we provide families, and all prospective holidaymakers with world-class packages and the most memorable experiences.


Rest assured knowing that when you book your holiday through us, you’re guaranteed a risk-free, hassle-free holiday. We know that everyone is different, and so are their travel needs. Whether you’re a ski pro looking for a basic package, a family wanting a wealth of entertainment, or a corporate group after an exhilarating trip abroad, we can tailor travel packages to suit your specific needs.


With our specialised focus on resorts that work for the Southern African market we have selected a strong network of global affiliates that allows us to keep our finger on the pulse in each destination that we have available. Having built these relationships over the past 22 years, we enjoy direct access and insight into every area, as well as the ability to secure the very best value-for-money packages for our  travellers.


  • Just returned from another fantastic Ski holiday to St Johann, Austria with the Pure skiing group! And I have to commend you and your team for your top class service and professionalism from start to finish! From the start Charlene was very helpful with all the different quote options to eventually booking the right resort and dates for myself, sister and mum! I am definitely hooked on skiing and love everything Pureskiing have to offer their clients!
    Kelly-Maree Lindsay
  • A belated Thank you! We had the best family holiday in Livigno in January! No worries; everything well organized for us by a great Pure Skiing team. And a very big thank you to Chad who so ably looked after all of us for the week!
    Kerry Hart
  • After all the planning and excitement, the trip passed way too quickly! Thank you for everything, it was one of the most enjoying and memorable vacations in my life. The hotels were great, there was no problem with the vouchers, mostly they never even took it. The only small problem was getting on a flight to Ushuaia, we had to go on standby, but got on the first flight out. LAN were superb! Thank you for walking the extra mile with us, I really appreciate your wonderful service.
    Amor Van Zyl

With the recent announcement of the countrywide lock down PureSkiing offices will be closed from the 27th March. During this time it is crucial that we all do our part in curbing the spread of the Corona Virus. Although our offices are closed we are still open for business. Our staff will be working remotely so don’t hesitate to contact us.

For any information you need regarding the covid-19 lock down or in general regarding the virus please visit the national website, www.sacoronavirus.co.za

During this time, we hope that you and your family remain safe and healthy.